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Eye Tracking Study of Websites

The researchers, in various studies, monitored and analyzed the eye-tracking data to determine how long it took for the website users to focus on specific sections of a page – menu, logo, images, text, and design, before moving to other section. Various results have been shown here. The study of these dates helps in web designing.
99%
94%
Web Design
6%
Web Content
22%
Graphics of Page
78%
Text of Page

Study of key elements of website by Eyetracking

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression.

The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They discovered that the better the first impression, the the longer the participants stayed on the page.

Source-Conversionxl.com

------The website sections that drew the most interest from viewers were as follows------

The website logo main navigation menu site’s main image site’s written content bottom of a website
6.4 Seconds6.44 Seconds5.94 Seconds5.59 Seconds5.25 Seconds
roandco website
RoAndCostudio.com
ToyFight. co website
ToyFight.co
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