Study of key elements of website by Eyetracking
It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression.
The researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They discovered that the better the first impression, the the longer the participants stayed on the page.
------The website sections that drew the most interest from viewers were as follows------
|The website logo||main navigation menu||site’s main image||site’s written content||bottom of a website|
|6.4 Seconds||6.44 Seconds||5.94 Seconds||5.59 Seconds||5.25 Seconds|